Depression starts small,
get help before it grows

Depression starts small, get help before it grows is a campaign that plays into the age-old metaphor of the black dog, updating it to introduce the black puppy as a symbol for mild to moderate depression.

This latest campaign from WA Primary Health Alliance designed to raise awareness of the early symptoms of depression and promote help seeking behaviours.

It is part of our GP-centric depression management program approach which aims to help improve the care of people with depression and prevent suicidal behaviour.

We hope this campaign will make an impression and contribute to reducing stigma and encouraging people to reach out and seek help. 

Depression starts small

Depression can sneak up on you, but you don’t have to deal with it alone. Call the Head to Health phone service (1800 595 212) for free, confidential support. In a crisis, call Lifeline on 13 11 14 or 13YARN 13 92 76. In an emergency, call 000 or visit an emergency department.

Supporter kit

Download our supporter kit with more information and suggested messages.

Download the kit

This thought-provoking campaign is the culmination of many months of research, interviews with people with lived experience and discussions with primary care clinicians and mental health professionals.

The message we want to get across is that getting on top of depression early, before it grows, is important and that you don’t need to deal with this alone.

Find out more about the campaign

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